Coles has upped its game in a bid for the fiercely competitive supermarket dollar with the marketing of Christmas in July dogs.
“Christmas in July Dogs has been a huge success,” said Coles Head of Consumer Strategy Michael Beattie. “But please remember, a dog is not just for Christmas in July”.
Many long time Surry residents’ hearts skipped a beat when they thought this may be the reincarnation of the much-loved Dasher.
Alas no, but Dasher lives on in our collective memories.
Long live Dasher.
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