The 'Big Wheel of Ideas' retails for $2 million. Considered conservatively priced by insiders
The Block is a hit. As it should be. But for the first time ever the geniuses who are responsible for the television we know and love, that becomes part of the fabric of our lives, have revealed their source: the method which with these cultural heroes formulate their brilliant ideas for a new show: the so-called “TV Producer’s Wheel of Fortune”.
Every night, we the people, cuddle up to the shows that offer a warm glow that nurtures us, keeps us safe, helps us make sense of the world, of ourselves; programs such as: Here Come the Habibs.
At first glance it is not unlike Burgo’s Wheel of Fortune with a spinning wheel of segments featuring predominately dollar values.
This wheel is not dissimilar, in that beneath each segment is wealth, but in this instance it hides untold riches.
Created by Surry Hills based agency “Three Bearded Mice” the wheel has served the TV industry for generations.
The segment categories are:
“Cooking, Renovating, Dating, Panel, Hospital, Cop.”
Alain Neil, Creative Head of Bearded Mice said, “For an extra million we have another wheel that helps define the genre of the show, be it drama or comedy.”
Steve Linnane, Head of Programming at Channel 10 said “Sure we’ve all made money out of it but is that such a bad thing? People out there living their mediocre lives rely on extraordinary television to help them endure. That’s what we do. The Wheel of Fortune helps us help the masses.”